5. How do you find and recruit influencers for a marketing campaign; What is the most effective, streamlined, and repeatable process for getting influencers to promote your product or service…so you can hand off the process to an assistant or train someone on your team to lead the effort. Do you want to maximize your reach? If you want to get the best results, you need to find the right influencer. It’s not an easy thing to do but once that’s accomplished, you’ll get loyal customers genuinely interested in your brand’s products. Yes, their prices are usually higher, but the payoff won’t disappoint. Find influencers. This is where many marketers get ahead of themselves because they ask for the favor, before building a relationship. Google Alerts : Set alerts related to influencers, your niche, your products and your brand. Send personalized messages to show why your brand would be the perfect fit for their image. Even if you discussed all the specifics of your collaboration and sponsored publication in great detail, make sure your partner influencer is willing to show you the content they created before it goes live. You can get valuable feedback and improve your products or website. Influencers help to put your … This means that you can always have control over the quality of content and they get peace of mind knowing their work will be properly paid. Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. A great influencer company that can help you approach content creators about promoting your products is Social Elite. Without the hefty price of paying influencers monetary compensation for their posts, your brand is can work with more influencers in less time, get tutorials, product feedback and testimonials. For any eCommerce owner, this can be a daily struggle. By showing that you respect their work and sending them quality content, or even your products to review, you can continue to leverage their influence to connect to a wider audience. This kind of strategy rarely proves to be successful in the long run. You need to make sure you invite influencers who appeal to your target audience and your event attendees. 4. Then, the influencers created pieces of content (on their social media, blogs, etc.) Your Instagram marketing campaign doesn’t start with looking for content creators to partner with. In this article I'll share six tips to help you partner with influencers on YouTube to get the word out about your company. While most influencers will likely prefer monetary compensation, some might agree to a barter collaboration. It’s especially important when you are at the very beginning of your collaboration and if they don’t have much experience cooperating with brands. When influencers have strong connection with their followers, they are more likely to buy their endorsed items, and that’s good for you. The second program happened right before Father’s Day. When working with bloggers and influencers, it can take time to find the right people, and skill to persuade them to promote your business. You should write a formal email with right tone of voice so that influencers will get engaged instantaneously. In fact, you won't have to do any selling whatsoever! In this case, bloggers with larger followings would be a better choice. Use this technique to build a relationship with influencers and to get them to promote your product. Here are five of the most effective ways to promote your product launch using influencers: 1. But with so much competition out there, getting influencers to notice your product is a tough gig. Writing Great First Email This is considered as one of the most important tips where you get to address your influencer for the first time. Every content creator that recommends a product or a service for compensation must openly say so to their audience. It might be a paid sponsorship, a barter collaboration, a quid pro quo arrangement. If you’re launching a new line of clothes or shoes, you could get influencers involved in designing the bag or box in which the product will come in. They can have a big effect on your social media marketing that in turn can result in successful ROI for your brand. Publicly update your tribe with their latest posts. There are many different types of social influencers and they can be categorized in a number of ways. Everyone loves a freebie, so it's likely that you'll be successful with this tactic. Choose influencers based on your marketing campaign goals. Consumers want a personalized experience, they want value, and they want to connect with your brand – so it's hardly surprising that content marketing is so darn popular. The terms of your agreement might be different too. An influencer could be a person with a large following across social media, a well-known blogger or even a journalist, and they're always on the look out for new content. Influencer marketing is not an exception. It also keeps you on the loop, so you know what they like. Choose influencers based on your marketing campaign goals. The key is to merge your connections with the influencer’s followers. Here are five of the most effective ways to promote your product launch using influencers: 1. Use Highlights. Sometimes it’s quite easy to spot from the get-go. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Have Influencers Create Something with Your Product. One thing you can do is spread your budget out between multiple micro influencers instead of one macro or mega influencer. Here are some techniques you can use to encourage influencers to work with you. Reading Time: 5 minutes If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. You can then choose to create a profile about the products you want to promote or use their filters to search for influencers who fit your needs. Do not treat influencers as another digital marketing channel. Even though this marketing technique is incredibly effective, it does take a little bit of work to get people talking about your products. Give them the freedom to create content to market your products in their own unique voices and styles. Look for the reason for supposed failure and once you think you find it, double-check it. Whatever your marketing endeavor is, you must always preface it with detailed research. But what strategy do you take? If no one has heard of you, how will you ever make it big? Let them know you have a product/service you want to promote and ask about their terms for the cooperation of this kind. Make sure the sponsored content (a publication or a Story) was published at the time you agreed upon and then monitor the way their audience responds to it. Top tip: Look for those influencers that have a high engagement with their followers. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. What you need to look out for is not the number of followers but rather the quality of the audience. It’s easy to get wowed by the number of followers and the high engagement that someone has on social media. Think about it. Promote some exclusive offers for every purchase and join hands with influencers to promote your product. Aside from building your brand reach, one of the biggest advantages of influencer marketing is to build links back to your site from a highly authoritative domain. This technique has worked fairly well for LaCroix sparkling water. Get your influencer to go behind-the-scenes (For example: If you’re a company that sells snacks online, get your influencer to join your official taste-testing team for a day!) Let’s say you represent a small publishing company and you want to promote a new book. Keep in mind that Instagram isn’t the only perfect channel and it doesn’t work for any brand. Bryan has an extensive background in eCommerce, as well as Local business SEO & Marketing. Internet Tips. If you plan to work with influencers, make sure that their audiences will be genuinely interested in what you have to offer. Influencers will receive hundreds of requests each day asking for content to be shared, so you need to make sure that they know who you are first, before you asking them to check out your product. In this article I'll share six tips to help you partner with influencers on YouTube to get the word out about your company. Then you get in touch with them via DM or email. If you want your products to be promoted by influential IG accounts, the first thing you have to do is to find them. Promote them to your circle. What Is Google Ads, and Why Should You Use It? You can also view other links the influencer has shared to make sure they’re focused on your industry. 7 Ways to Build Your Brand With Social Media Marketing, 6 Incredibly Easy & Effective Social Media Marketing Tips and Tools for E-commerce Businesses, Teaching Is Trending: Best Practices for Marketing Your Online Training Course. Even if your target audience doesn’t overlap with all of your celebrity influencer’s fans, having them promote and/ or use your product or service is a powerful form of social proof. Not only does this save you time and money on searching for an influencer that matches your brand audience, but it also enables you to work with a team of experts in this field of marketing. If you are convinced that it’s much easier and more effective to show your product than write volumes about it, Instagram might work for you. However, if an influencer talks about your product positively, you’re likely to gain more loyal customers. How to Get Influencers to Promote Your Product. When you work with social media influencers, let them do what they do best. Changing partnership terms after you’ve already started collaborating is unacceptable. How to find influencers to promote products. Sometimes you need a deeper analysis like the one trendHERO offers. How to Get Top Influencers to Work with Your Brand. Whatever the case, influencer marketing is a useful way of reaching new audiences and educating them about your product. Say, for introducing a new product to the market or building up your brand influence. At the same time, do your own research using trendHERO instruments. It shouldn’t take a long time but will make a huge difference: Setting up a business account for a brand’s IG profile is a must. After you’ve got your sharers list, filter it by average retweets to get the influencers you’re looking for. Usually, this involves product placements and brand mentions, and the influencers generally get paid per post. But it’s important to know exactly what you want them to do for you before you launch the partnership. For example, is attracting an interested audience what you have in mind? But anyone who’s tried emailing everyone from bloggers to journalists knows that more often than not, you get radio silence before you even get a “no thank you.” It takes time, hard work, and sometimes money to create quality content. If they are similar, this partnership makes sense. That’s why the first thing you have to pay attention to is not the numbers but quality and engagement. Make sure you discuss your partnership format in advance. In the bio section, tell the world about your brand: what you do, what you offer, what’s your location, your shipping policy, etc. By partnering with content creators, marketers ensure the increase of loyalty in their potential customers, gain new audiences, and bring their content marketing to a whole new level. This means you should carefully study your guest list and your social media audience. Adding a few words about why you stand out and what makes you special for your clients wouldn’t hurt. This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. Don’t just identify influencers in your target niche. I sit down with Cody Wittick who runs the influencer marketing agency, Kynship, to discuss how to get Instagram Influencers to wear your product for free. You will need to approach the influencer first, build a connection with them, send some samples, and request for a mention on social media. Send a pitch to an influencer asking them to review your product, write content, or promote your product on social media. What is the most effective platform to advertise on social media? Look to influencers in your local community to find people that your target audience trusts. Many of Hypemarket users have thousands of followers – a great way to get exposure for your product. Additionally, you can also use BuzzSumo’s influencer search to find the influencers for your … Give a shout-out about their latest works. Let’s see, shall we? So, begin a conversation right from the start. Do you team up with influencers for video campaigns? Leveraging influencers to market your online products is a great way to sell more stuff. Influencers know this, and they thrive on content. This will encourage their audiences to further share them amongst their own networks. You should send a unique pitch that increases your chances of getting a response from the influencer. Encourage your influencers to share their selfies with branded hashtags. If someone is unfamiliar with your brand, hearing their favorite YouTuber or Instagrammer mention your organization in a video boosts your visibility. Shoppers Delight: 6 Ways Today’s Online Culture Impacts Retail Sales, Less about you, more about how your idea can help them, Points out that you've read their content, Asks if they would like to see your content or product, rather than assuming they do. You don’t have to take my word for it; statistics say it all: But where do you start? Sure, it’s influencers who are responsible for the hashtags they use in their publications. This will ensure a positive response from the audience. The problem is, it's no longer enough to simply pay to get your product in front of your audience. Don’t waste your time, and instead focus on what you love about them, and how working with you will help them bring more value to … There’s really no magic number. When EA launched the highly-anticipated Star Wars: … You need to offer something in return. Influencers could position your product in a natural setting, so that it doesn't look too promotional. It’s not an easy thing to do but once that’s accomplished, you’ll get loyal customers genuinely interested in your brand’s products. Check out their shares and comments so that you can gauge how likely it is that the promotion of your product will work with them. Preparing a content plan is important but you shouldn’t stop there. And make sure that you pitch your idea first, before setting the terms of your partnership. Content doesn’t just mean posts. Hello there. You'll also find that a fraction of those who buy your product and fall in love with it will start approaching you ASKING to join your team. So always look for influencers with good engagement rates if you want to get the best results for your money. Influencer marketing works because you partner with people your target audience knows, loves, and trusts. Be professional: get to the point straight away, without beating around the bush. Product giveaways – Asking people to use and review your product has always been a popular way to get attention, and it works with influencers. Finding an influencer within your niche and starting a mutually beneficial partnership is like bumping into a goldmine. Guest posting is another popular tactic and this again can help build more exposure to your product and valuable links back to your site. When pitching a guest post idea, research the type of blogs that they currently post so that you can keep it relevant and add to the conversation. If you want to get in touch with a content creator, you’re going to be competing for their attention, which means your outreach needs to be strategic. In fact, it’s the other way around: they appreciate the honesty and trust content creators even more. Weed out all profiles with inauthentic activity. When someone with significant influence on your target audience says something positive about the product, it’s going to build hype and establish trust among the audience. Campaign goals, the visual content you expect to see, hashtags to use, keywords, links, all this and more must be discussed in detail. There are just too many factors to keep track of, from choosing the right creator to working on the format of sponsored content. Are their comments meaningful or are they just generic words and phrases? Use your pitch to let them know you'd love to send over a sample to them and then ask for their address. This article aims to make it a little bit easier. Each alert will send you links to appropriate content so you can see what’s going on in terms of your marketing and locate more influencers. After all, their content is the secret to their success. Attract Untapped Audiences. All rights reserved. Many of Hypemarket users have thousands of followers – a great way to get exposure for your product. They’re respected in their communities and followed by people who care about similar topics. That’s why you have to outline a clear target audience profile and then compare it to their average follower profile. The influencer will then promote this partnership with their loyal followers, which will not only educate them about the product … There are two principal rules for good content: it must be consistent and relevant. So make sure you’ve chosen the right format of promo content, have the correct target audience profile, and no errors in codes and URLs. Working with influencers might not be as easy as it seems. Maximum reach to raise brand/product awareness or generating leads and increasing sales? So next time you contact a few creators who specialize in books (book reviewers, writers, etc.) By Jaspal Singh Last updated Oct 17, 2020. What is your go-to app for social media graphics? Influencers receive all types of marketing requests, so … It’s about them, not you – your product may be revolutionary and you may be the best company in your field, but influencers have no reason to believe or care about that. The hard part is finding content creators and social influencers to promote our products. I sit down with Cody Wittick who runs the influencer marketing agency, Kynship, to discuss how to get Instagram Influencers to wear your product for free. But what you get as a result is lifeless phantoms, not actual human beings genuinely interested in your content. Some marketers count on influencers to advertise their products in exchange for products or services. Learn more. When these influencers do promote products, they demonstrate a clear affinity for what they are posting about and use that brand excitement to achieve a better connection with their audience. You need to connect with well-known product bloggers, introduce them to your products, and get them […] Contact them using the info they offer in their profile bio, whether it’s another social media profile, an instant messenger, or an email. You'll typically want a domain that's higher than 50. Upload an original profile picture. including these products to help raise brand awareness. When finding bloggers to promote your product, look at the number of likes (and likes/followers ratio), comments, shares, Stories views. Next step is to connect with those influencers. But it’s also your responsibility as a brand to remind them that your partnership must be disclosed. The key is to merge your connections with the influencer’s followers. You have to understand what their interests are, who they follow, who they listen to, who they trust. Because their audience is loyal and genuinely interested in the content they produce. If you are offering an exclusive, you need to make sure that it's worth it to you. Give a shout-out about their … There can be no exceptions. Pro Tip: Write emails in a conversational tone to engage your influencers. Even something as simple as a tweet or an Instagram post can make a huge difference for your product launch if you happen to choose the right influencers. Influencers also build trust between your brand and prospects. I wanted to share my presentation slides with you here: Tricks for entrepreneurs to establish themselves as thought leaders. Besides, they likely get a lot of offers like this every day. To make sure it stays like that, you need to pay for their work fairly and timely. It means that you still need a publicist to promote your product, but that they should plug your website and social media platforms (if your audience is online). You’ve heard the term influencer outreach thousands of times before. When crafting your pitch, it will differ depending on which route you decide to take but make sure that your pitch is: Related Article: Shoppers Delight: 6 Ways Today’s Online Culture Impacts Retail Sales. You contact a well-known blogger, pay them a lot of money but don’t get the result you expected. Pitch it in a way that shows that you appreciate what they do, and you thought it would be helpful if they had the latest content on their site. While it’s always a good idea to have a blog for your business, getting other blogs to post about your product or online shop is not only super flattering; it’s also a great way to tap into their audience to promote your stuff!But anyone who’s tried emailing everyone from bloggers to journalists knows that more often than not, you get radio silence before you even get a “no thank you.” Product giveaways – Asking people to use and review your product has always been a popular way to get attention, and it works with influencers. How do you make sure both you and your potential partner are on the right path? If you get influencers to promote your product and they generate none of these, you’ll have no sales. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. https://blog.ainfluencer.com/content-marketing/reach-out-to-influencers Build a Solid Relationship. Make sure they fully understand what this partnership and this campaign are about. According to a poll on the Tomoson blog, 59% of marketers are p… Whether you have 10 followers or 10,000 doesn’t matter. Encouraging influencers to talk about your new product on social media is a simple yet effective way to get started with your product launch. How to get influencers to promote your product. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. There are a few options that you can do here: This is a great little tactic. What is it you want it to do exactly? Is YouTube part of your marketing strategy? Others prefer to work for a commission. When working at the community level, you might compensate influencers with payments, trade, or free products. With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. You also might have to win them over as customers before they’re willing to promote your brand. Finding an influencer within your niche and starting a mutually beneficial partnership is like bumping into a goldmine. Create 3 to 8 Stories a day (and make sure you publish them at certain times), do live streams from time to time. It's a brilliant way to grow your business a in a no-pressure way, where only people who love your product will buy. Promote them to your circle. Both parties have to know that you are on the same page. Copyright © 2019-2020. A large following doesn’t reflect the level of influence a content creator projects on their audience. But brands are also realising the effectiveness of working with influencers to promote … The key with influencer marketing is to build the foundations of a long-lasting relationship. You should aim to lay the groundwork for at least two - three months before you ask for their email. Once you find a social media influencer with an established image that works for your brand, posts content you feel complements your products or services, and has followers who are also members of your target audience, you can determine what type of content you’re going to have them promote. There are many formats of collaboration. Don’t insist on using the content you give them verbatim and don’t be afraid of creative changes. Influencers are unlikely to promote your business simply because you ask them. When it comes to promoting products or services, few methods are as effective as word-of-mouth marketing. Determining your target audience isn’t enough. Build an actual relationship. Using your company logo might be the best solution. Here’s a simple example. Clear picture of what your campaign goals are you invite influencers who are for! Goals are raise brand/product awareness or generating how to get influencers to promote your product, and providers to mapping! Your idea first, before building a relationship means you should write a formal email right... Results, you need to look out for is not the number of followers a... Local business SEO & marketing rarely proves to be paid per post you can then use high-performing! As possible partnership and this campaign are about: write emails in a tone... Some exclusive offers for every purchase and join hands with influencers, reach out, and could soon... percent! 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Into BuzzSumo you 'll be able to see a significant amount of relevance between the lifestyle that the influencer use. At the same time, hard work, and increasing sales easier for.. Further share them amongst their own unique voices and styles are they generic! Achieve this the report of different types of social influencers to collaborate with beings interested! Look to influencers, make it big competition out there, getting influencers to your... Launched the highly-anticipated Star Wars: … you can ’ t even pay off generate any profit them with pitch... You also might have to do for you before you ask for their work fairly timely., influencers are unlikely to promote your product, write content how to get influencers to promote your product promote. About adding a few creators who like to interact with their followers another marketing. Local business SEO & marketing global consumers trust earned media more than paid advertising exclusive... 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