The idea was almost sacrilegious at that time, as it went against conventional “adults are serious” beliefs. Well, he should. Baat hai Pritish Nandy: 'Sad. They have been associated with a regular section on advertising at TechPP.com. Kuchch baat hai hum sabhi mein Indian actress and model Sophiya Haque died early on Thursday morning in London. More than 25 years after it was first screened, the ad still has a very good feel to it. It did not show any children eating chocolate but instead brought out the inner child that lies hidden in most of us. But how could you convince older folk to eat something that was almost as closely associated with children as toys were? For many, this ad remains the most popular of the series. In 2012, she appeared in BBC's Fairy Tales series and in 15 episodes of House of Anubis as Senkhara. So much so that people even sing it on Smule, a social networking music application that provides lyrics and background music even while you sing! Find out more. Popular in the 90s, VJ, Sophiya Haque, rose to fame in India with Channel V's show Sophiya’s Choice. As far as adults went, chocolate had a slight romantic connotation at best (it was something you gave along with flowers to your date), but it was not seen as something that could be enjoyed by anyone at any time. A special award has been named in tribute to late Asian actress Sophiya Haque The finalists for the first Asian Media Awards were unveiled at London’s Living Room at City Hall, last night. Undoubtedly, the advertisements of the 90s things India had were equally iconic. Anubis (House of Anubis) est une série télévisée jeunesse américano-brittanico-belge en 115 épisodes de 22 minutes ainsi qu'un spécial de 70 minutes, basée sur Het Huis Anubis, la version originale belge et néerlandaise. 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There’s a taste Vous pouvez maintenant goûter aux oeufs Cadbury toute l’année ! Life comes with many tastes, but thanks to Cadbury, chocolate is now one of them. Sophiya Haque (14 June 1971 – 17 January 2013) was an English actress, singer, video jockey and dancer. It actually became a hit in its own right. That is because it highlighted simple joys that are constant throughout one’s life – the joy of playing with one’s dog, playing on the road, juggling a football, and of course, having chocolate. Interestingly, many felt that the girl in the ad was popular VJ Sophiya Haque, so much that when Haque passed away in 2013, fellow actor Dia Mirza tweeted that she would never forget her “dancing with abandon on the cricket field in the Cadbury commercial”. Formes de Pâques – Un Paquet de 3. Sophiya Haque was a popular … This one however was in Hindi, right through. It was well composed and sung quite beautifully and went perfectly with the images. The ad did not try to tell you to go out and have chocolate or say that chocolate was super good for you. But nothing quite works as well as a “feel good” and happy vibe. Sophiya Haque was about to star in a new West End show last December when, on the eve of opening night, she was struck by terrible back pain. Women in sarees were not expected to play hopscotch on the road, adults did not pick up chocolate from the ground and eat it, expecting mothers were not supposed to stubbornly demand chocolate (just like kids) and middle-aged people were not supposed to be trying skating or dancing with cheerleaders. And if that does not tell you how effective the ad was, nothing will. Welcome to the home of Cadbury - choc-full of history, news and tasty treats! Actress and VJ Sophiya Haque has died, aged 41. Indian actress, VJ and Cadbury Girl Sophiya Haque dies of Pneumonia in London. And the extent to which it succeeded can be gauged from the fact that Cadbury is still playing the “happiness equals chocolate” card. An adult could also get the simple joy that a child could get out of having a chocolate. The “Asli Swaad Zindagi Ka” campaign also featured a very famous ad, which showed a girl dancing on the pitch after her friend had hit a six. The answer came in the form of an ad campaign, from Ogilvy and Mather. Sophiya is an actor/ singer/ dancer/ model/ presenter with years of experience in all fields. At a time when the economy and the market were changing, and people were coming under pressure and hustling for their jobs and adapting to new conditions, the ads told you that something as small as nibbling a chocolate could make you happy. Today, if you feel low, one of the first things someone will tell you is to go have some chocolate, because they are sure it will make you feel better. 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